About YallaMashoor

A public showcase celebrating the relentless spirit of entrepreneurs.

YallaMashoor is the MENA region’s open discovery and transparent ranking board, where founders, builders and early adopters launch, discover and toast products built in or for MENA—purely on merit, with zero pay-to-play.

01

What is YallaMashoor?

YallaMashoor is an unsponsored, community-driven launchpad built to toast real entrepreneurs in the MENA region. Whether you're launching an AI app, a website, a creative project or the cookie store down the street, this is your stage to unapologetically showcase work built in or meaningfully built for the MENA region. We ditch paid ad rankings for pure community merit, giving builders a dedicated page to launch, gain traction and get celebrated by peers and customers.

02

How it works?

  • Discover: Browse launches from this week, this month or all time, and narrow the board by category.
  • React: Signed-in community members can Toast, Meh or Roast a listing. YallaMashoor generates one short editorial reaction from the product name and tagline, and the author chooses whether to publish it.
  • Rank: Listings are ordered by a transparent score: Toast × 3 + Meh × 1 − Roast × 1. Publication time breaks ties.
  • Share: Every live product has a direct YallaMashoor page that founders and supporters can share.
03

What belongs on the board?

YallaMashoor welcomes legitimate startups, products, businesses, websites, SaaS applications, mobile apps, digital services, developer tools, GitHub projects and other public offerings built by MENA-based founders or teams, or meaningfully built for customers in the MENA region.

  • Use the official website, App Store, Google Play or project URL as the primary link.
  • Add supported social profiles as optional supporting links.
  • Choose the category that most accurately describes the product.
  • Submit only a product or organization you own or are authorized to represent.
  • Make sure the listing is built by a MENA-based founder or team, or has a meaningful product or customer focus in the MENA region.

Group invitations, adult content, scams, malware, deceptive services and unlawful material do not belong here.

04

How to Publish and Go Live?

Option A

Add our badge

Place the YallaMashoor badge on your site and submit it for manual review. The listing is published after approval.

Option B

Pay $1 once

Complete a one-time Stripe payment and publish without the badge review. There is no subscription or paid ranking boost.

05

Why we built it?

We've always admired launch platforms such as Product Hunt that helped shape the tech world, but innovation no longer lives in a single zip code. Born out of a desire to empower the MENA region's thriving founder ecosystem, YallaMashoor was built because great products created in or for the Emirates deserve to be seen.

Inspired by the rise of transparent, community-first discovery boards such as outdr.lol, we built YallaMashoor to strip away the paywalls and ad algorithms. It's our open effort to give everyday builders a stage, help early adopters spot fresh ideas, and make product discovery feel human, playful, and accessible again.